What Is Freelance Writing? (Definition, Types, Examples)

Considering a career as a freelance writer but not sure where to start?

I’ve freelanced for years, so in this guide, we will explore the different types of freelance writers, the tasks involved, how to become one, and even how to start with no prior experience.

Whether you are interested in project-based work, submitting single articles, or negotiating contracts, we have you covered.

What Is Freelance Writing? (Here Is the Definition)

Freelance writing is the profession where individuals write content for various clients, without being permanently employed by any one company. Freelancers produce written materials, from articles and blog posts to books and marketing copy, depending on their skills and the demands of their clients.

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Freelance writer immersed in creative flow in stylish home office -- What Is Freelance Writing?
I made this image — What Is Freelance Writing?

Freelance writers typically work on a project-by-project basis, negotiating terms, deadlines, and payments independently.

This career offers flexibility in terms of working hours and location, but also requires self-discipline and effective time management.

Types of Freelance Writers

Freelance writers can be categorized into different types based on the nature of their work.

These include project-based writers, single article or copy submissions writers, and contract-based writers.

Project-based writers typically work on longer-term assignments, such as writing website content, creating marketing materials, or developing educational resources.

They often collaborate closely with clients to meet specific project goals and timelines.

Single article or copy submissions writers focus on delivering standalone pieces of content like blog posts, guest articles, or product descriptions.

Their work is more transactional and requires quick turnaround times to meet publication deadlines.

Contract-based writers engage in ongoing partnerships with clients, providing consistent content creation services over an extended period. They may work on a retainer basis or under specific project contracts, offering a reliable source of content for businesses and organizations.


Project-based freelance writers take on assignments that are defined by specific projects or tasks, often with clear deliverables and deadlines.

These freelancers play a crucial role in providing tailored content solutions for clients across various industries.

Their responsibilities include conducting thorough research, understanding client requirements, and creating high-quality, engaging content that meets project objectives.

To effectively manage multiple projects, freelance writers often use project management tools.

Tools like Trello or Asana to track deadlines, milestones, and client feedback.

They commonly work on a diverse range of projects, such as website content, blog posts, marketing materials, whitepapers, and press releases.

A Single Article or Copy Submissions

Freelance writers specializing in single article or copy submissions focus on creating individual pieces of content for clients, which may include articles, blog posts, or website copy.

Once assigned a project, these writers embark on a creative journey to craft engaging and informative content that resonates with the target audience.

Research plays a crucial role, as writers dive deep into the subject matter, gathering insights and data to support their narratives.

Interactions with clients are frequent, with writers seeking feedback and incorporating revisions to ensure the final piece meets the client’s requirements.

Attention to detail, adherence to deadlines, and a keen understanding of SEO principles are paramount in maintaining successful client relationships.


Contract-based freelance writers work under specific agreements or contracts with clients, outlining the scope of work, deliverables, timelines, and payment terms.

These writers are responsible for negotiating the terms of the contract, ensuring that both parties are in agreement before commencing work. They must adhere to the stipulated requirements, producing high-quality content within the specified deadlines.

Effective communication skills are crucial in managing clients’ expectations.

Also, in maintaining a professional relationship throughout the project duration.

Freelance writers must also handle revisions and feedback efficiently, making necessary revisions to meet client satisfaction.

Ultimately, their goal is to successfully complete projects to the client’s satisfaction, ensuring a positive reputation and potential for future collaborations.

What Exactly Does a Freelance Writer Do?

Freelance writers engage in a variety of tasks, from pitching clients and negotiating agreements to submitting work, handling reviews and revisions, ensuring project completion, and invoicing for their services.

Client communication is a cornerstone of a freelance writer’s daily routine.

Keeping clients updated on project progress, discussing expectations, and addressing concerns promptly is vital for client satisfaction.

Effective communication can lead to repeat business and positive referrals.

Freelance writers need to be adept at time management to juggle multiple projects efficiently.

Regarding pitching, research plays a crucial role. Understanding the client’s needs and tailoring the pitch to showcase relevant experience and skills can significantly increase the chances of landing a project.

Negotiation skills also come into play during this stage, as writers strive to reach mutually beneficial agreements.

Pitching or Contacting a Client

Pitching or contacting a client is often the first step for a freelance writer to secure a new project or assignment.

This involves showcasing one’s skills, expertise, and unique value proposition to potential clients.

Effective pitching requires thorough research to understand the client’s needs and preferences, enabling the writer to tailor their proposal accordingly.

Crafting a personalized pitch that resonates with the client can significantly increase the chances of landing the project.

Clear and concise messages help clients see the writer’s professionalism.

Successful pitches often include concrete examples of past work or achievements to demonstrate credibility and capability.

Negotiations, Agreements, & Deadlines

Negotiations, agreements, and meeting deadlines are crucial aspects of a freelance writer’s work.

Effective negotiation skills, clear agreements, and adherence to deadlines are essential for successful project delivery.

Regarding negotiations in freelance writing, it’s not just about haggling over prices; it also involves aligning expectations on project scopes, revisions, and payment terms.

By establishing mutually beneficial agreements from the outset, both the writer and the client can avoid misunderstandings and conflicts down the road. This involves outlining details such as project milestones, deliverables, revision processes, and communication channels in a transparent and comprehensive manner.

Managing project timelines effectively is a key component in ensuring smooth project execution.

Setting realistic deadlines, tracking progress, and communicating any potential delays proactively can foster trust and rapport between the writer and the client.

Maintaining an open line of communication throughout the project also allows for adjustments to be made if necessary.


Briefings are essential documents that provide freelance writers with necessary information about the project requirements, client expectations, and deliverables. They serve as guidelines for the writing process.

Understanding the briefing properly can be the key to creating high-quality content that meets or exceeds client expectations.

Effective briefings include details:

  • Target audience
  • Tone
  • Word count
  • Deadline
  • Style
  • Key messages

By carefully analyzing the briefing, writers can align their work with the client’s vision, resulting in a more successful outcome.

Clear communication channels established through the briefing process can help prevent misunderstandings and revisions, ultimately saving time and ensuring client satisfaction.

Submissions, Reviews, & Revisions

Submitting work, receiving feedback through reviews, and revising content based on client input are integral parts of a freelance writer’s process.

These stages ensure that the final deliverable meets client expectations.

When a writer submits their work, it marks the beginning of a crucial feedback loop.

Often, clients will provide detailed reviews highlighting areas for improvement or requesting specific changes to align the content with their vision.

Writers must carefully analyze this feedback, implementing revisions that enhance the overall quality and address the client’s concerns.

Through this process, writers demonstrate their adaptability and commitment to delivering high-quality work.

Effectively incorporating client feedback can lead to a more refined final product that fully meets the client’s requirements and expectations.

Writing Completion & Invoicing

Completing writing tasks as per the client’s requirements and submitting invoices for the services rendered mark the final stages of a freelance writing project.

Timely completion and accurate invoicing are essential for maintaining client relationships.

In the freelance writing world, project completion and invoicing go hand in hand, reflecting not just the writer’s capability but also their professionalism.

A well-crafted invoice not only ensures smooth financial transactions but also conveys a sense of organization and reliability to clients.

Tracking payments diligently helps in managing cash flow and staying on top of the financial aspect of the business.

Creating detailed invoices that include project specifics, rates, and payment terms is crucial for both parties’ clarity.

Maintaining financial records meticulously is vital for tax purposes and business growth, allowing freelancers to analyze their earning patterns and make informed financial decisions.

Here is a video that helps answer the question, What is freelance writing?:

YouTube Video by Location Rebel — What Is Freelance Writing?

How to Become a Freelance Writer

Becoming a successful freelance writer involves acquiring a diverse set of skills, understanding the business aspects of freelancing, honing writing conventions, choosing a niche, building a strong portfolio, and securing freelance writing opportunities.

One crucial aspect of transitioning into freelance writing is developing business acumen.

It is essential to understand how to market your services, negotiate contracts, manage finances, and communicate effectively with clients.

Solid business skills will not only help you attract and retain clients but also ensure that you run your freelance writing business efficiently.

Another key element in freelance writing is mastering writing proficiency.

Grammar, punctuation, sentence structure, and style are paramount in creating high-quality content.

Being able to adapt your writing to different tones and formats is crucial in meeting client requirements and expanding your opportunities.

Get to Know the Freelance Writing Industry

Understanding the freelance writing industry involves familiarizing oneself with the various opportunities, metrics, and trends that shape the landscape of freelance work.

This knowledge helps aspiring writers navigate the competitive market effectively.

One key aspect to keep in mind when exploring freelance writing is the importance of diversifying your skills and portfolio.

Freelance writers can specialize in a wide array of niches, including but not limited to educational content, technical writing, creative copywriting, and digital marketing materials.

By honing your expertise in a particular field, you can position yourself as an authority.

Monitoring industry trends, such as the rise of content marketing and SEO optimization, can also provide valuable insights into which areas are in high demand.

Enhance Your Business Skills

Developing strong business skills is essential for freelance writers to effectively manage client relationships, negotiate contracts, handle finances, and market their services.

Business acumen enhances a writer’s professionalism and viability in the freelance market.

Client management skills are crucial for freelance writers as they involve understanding client needs, setting clear expectations, and maintaining open communication throughout projects.

Successful client management fosters long-term relationships and repeat business.

Regarding contract negotiation, freelancers should familiarize themselves with industry-standard rates, rights to their work, and legal aspects to protect themselves.

Financial literacy is equally important to ensure accurate invoicing, budgeting, and managing taxes efficiently.

Get the Right Tools for the Job

Equipping oneself with the right tools and resources is crucial for freelance writers to streamline their workflow, manage projects efficiently, and deliver high-quality content.

Using tools like writing software, project management platforms, and productivity apps can enhance productivity and effectiveness.

Regarding writing software, Microsoft Word and Google Docs are popular choices for their robust features and user-friendly interfaces.

They provide essential writing tools such as spell check, grammar suggestions, and formatting options.

Project management platforms like Trello and Asana offer effective task organization, deadlines tracking, and collaboration features to streamline project workflows.

Communication tools like Slack and Zoom enable seamless client communication and virtual meetings for a productive work environment.

Learn Current Writing Conventions

Staying abreast of current writing conventions, styles, and trends is vital for freelance writers to produce content that resonates with modern audiences.

Continuous learning and adaptation to evolving writing standards enhance a writer’s marketability and relevance.

Also, adhere to style guides.

Style guides provide a framework for consistent formatting, grammar, and citation practices, ensuring a polished and professional finish to the content.

Understanding and implementing essential grammar rules help in crafting clear and coherent writing pieces that engage readers effectively.

Writers should also familiarize themselves with different content formats prevalent in the industry, such as blog posts, articles, and social media content, to diversify their skill set and cater to varying client needs.

Choose a Niche for Your Writing

Selecting a niche for your writing involves identifying a specific industry, topic, or content area in which to specialize.

By selecting a niche that aligns with your passion and expertise, you can leverage your unique skills to stand out in a crowded marketplace.

Specializing in a particular niche allows you to delve deep into the subject matter, creating high-quality content that resonates with your target audience.

Understand the market demand and audience preferences within your chosen niche.

This is crucial for tailoring your offerings to meet the needs of potential clients.

Focusing on a specific niche can lead to a more efficient workflow and streamlined process, as you become more familiar with the industry standards and content requirements.

Put Together a Portfolio of Your Writing Samples

Building a comprehensive portfolio of writing samples is essential for freelance writers to showcase their skills, expertise, and versatility to potential clients.

A well-curated portfolio serves as a powerful marketing tool in attracting new business opportunities.

When crafting your writing portfolio, it’s crucial to select a diverse range of samples that highlight your strengths in various writing styles and formats.

Consider including samples that demonstrate your expertise in different niches or industries you want to target.

Organize your portfolio thoughtfully, making it easy for potential clients to navigate and find relevant samples quickly.

Tailoring your portfolio to match the needs and interests of your target clients can significantly increase your chances of landing new projects.

Get Your Writing Out There

Promoting your writing through various channels, platforms, and networking opportunities is key to expanding your reach and attracting potential clients.

It can also enhance your visibility and credibility as a freelance writer.

One effective strategy to promote your freelance writing services is to leverage digital platforms such as social media, personal websites, and online portfolios.

This allows you to showcase your writing skills, interact with your audience, and establish a strong online presence.

Engaging in content sharing through guest blogging, article submissions, and collaborations with other writers can help you reach a broader audience and gain exposure in new circles.

Find a Freelance Writing Job

Securing freelance writing jobs requires proactive searching, networking, and pitching to potential clients or job postings.

Exploring online job boards, freelance platforms, and industry websites can help aspiring writers identify suitable opportunities and kickstart their freelancing careers.

One effective strategy is to build a strong online presence through a professional website or blog showcasing your writing style and expertise.

Use social media platforms strategically to connect with fellow writers, editors, and potential clients.

Attend networking events, webinars, and writing conferences to expand your industry contacts and learn about upcoming opportunities.

When pitching, tailor your proposals for each client, highlighting relevant experience and skills. Remember, persistence, a positive attitude, and dedication to your craft are key in navigating the competitive freelance writing market.

How to Start Freelance Writing with No Experience

Embarking on a freelance writing journey with no prior experience is achievable with the right approach and preparation.

It is essential for newcomers to the field to build a solid portfolio by creating various writing samples to showcase their skills.

This can include crafting blog posts, articles, or even social media content to demonstrate versatility.

By networking effectively within writing communities and online platforms, individuals can connect with potential clients and learn from experienced writers.

While starting out, it is crucial to be flexible with pay rates to gain valuable experience and establish a reputation in the industry.

Final Thoughts: What Is Freelance Writing?

And there you have it—freelance writing, where every word pays rent. Mic (pen) drop.

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