Pinterest is a treasure trove for bloggers. Whether you’re a newbie or a seasoned professional, there’s always something new to learn about leveraging this platform for your blog.
Here is how to use Pinterest for blogging.
Blogging with Pinterest includes creating high-quality pins, optimizing descriptions, and utilizing tools like Canva, Tailwind, and PicMonkey. Regular engagement, joining group boards, and monitoring analytics further boost blog visibility. Consistency and authenticity remain key.
Here are 21 pro tips for how to use Pinterest for blogging.
1. Create High-Quality Pins
Creating high-quality pins is paramount for Pinterest’s success.
This doesn’t just mean aesthetically pleasing images; it involves using clear, concise text overlays that communicate the value of your blog post.
For instance, if I was promoting a blog post about 10 Vegan Breakfast Ideas,
I designed a pin with an enticing breakfast image and overlaid it with the text,
10 Quick Vegan Breakfasts You’ll Love.
This clear message, in conjunction with a quality image, ensured a higher click-through rate.
2. Optimize Pin Descriptions
Your pin description is an essential element.
It’s your chance to tell Pinterest users why they should click on your pin and read your blog.
For a post on Summer Gardening Tips, rather than just writing Gardening Tips, delve deeper with a description like, Discover the top summer gardening tips to make your blooms stand out this season!
This provides context and a compelling reason to click.
3. Use Rich Pins
Rich Pins offer additional context for an idea by displaying extra information directly within the pin.
This feature is a game-changer for bloggers.
When I first started using Rich Pins for my recipe posts, I noticed an immediate spike in traffic.
The additional details, like ingredients and preparation time, made my pins stand out.
4. Pin Consistently
Consistency is key on Pinterest.
Instead of pinning 20 pins one day and then none for the next week, spread your pins out.
Using scheduling tools like Tailwind, I set my pins to post at optimal times throughout the week.
This kept my content in front of my audience consistently, leading to better engagement.
5. Engage with Other Users
Pinterest, like other platforms, is a community.
Engaging with other users can lead to increased visibility and more repins.
Whenever I come across a pin that resonates with my blog’s niche, I make it a point to leave a thoughtful comment or repin.
This often leads to mutual engagement and a broader reach.
6. Join Group Boards
Group boards are a fantastic way to amplify your reach.
They allow multiple contributors, meaning your pins can be seen by a larger audience.
I recall my blogging friend joining a “Travel Bloggers” group board, and the exposure it brought to thier travel posts was unprecedented.
Finding and joining niche-relevant group boards can be a game-changer.
7. Optimize Your Profile
Your Pinterest profile should clearly reflect your blog’s niche.
From your profile picture to your bio, everything should be aligned.
When another blogger I know rebranded their profile to align with their “Sustainable Living” blog theme, the number of followers who were genuinely interested in my content increased significantly.
8. Use Relevant Keywords
Just like with SEO for websites, keywords are crucial for Pinterest.
Incorporate relevant keywords in your pin descriptions, board names, and even in your profile.
For a post on “DIY Home Decor,” I could make sure to include keywords like “budget-friendly,” “easy DIY,” and “home improvement.” This ensured that my pins showed up in relevant searches.
9. Create Multiple Pins for a Single Post
One blog post can have multiple pin designs.
This allows you to test which designs and descriptions work best.
For my post about Wedding Planning on a Budget, I created three different pins with various images and text overlays.
I was surprised to see one design significantly outperform the others, giving me insights into my audience’s preferences.
Here is a good video about Pinterest for bloggers:
10. Monitor Pinterest Analytics
Pinterest offers a robust analytics platform.
Keep a close eye on which pins are getting the most traffic and engagement, and adjust your strategy accordingly.
When I noticed that pins with infographics were performing exceptionally well,
I began incorporating more of them into my Pinterest strategy.
11. Add a Pinterest Save Button to Your Blog
Incorporating a “Save” button on your blog images makes it seamless for readers to directly pin your content.
When they come across something they find valuable or want to revisit, this feature offers immediate satisfaction.
Additionally, by allowing this functionality, you encourage more organic shares.
I remember adding this button to my own blog; in just a month, there was a noticeable 30% increase in pins originating directly from my website.
This also indicated the type of content my audience found most share-worthy, guiding my future content strategy.
12. Link to Your Blog in Comments
When engaging on Pinterest, try incorporating subtle links to your blog in the comments.
This should be done tactfully, ensuring it’s relevant to the pin or conversation.
Think of it as offering additional value or a more in-depth resource.
When I started practicing this, I was able to generate more traffic from users who were genuinely interested in the topic.
It’s key, however, to always remain respectful and avoid spammy behaviors.
13. Keep an Eye on Trends
Pinterest, like all platforms, has its trends. Keeping abreast with what’s popular can be a strategic move.
For instance, when boho home decor became a trend, I created pins around that theme, which resonated with a larger audience.
Besides, Pinterest itself offers a “Trending” section, which can serve as a gold mine for bloggers seeking topical inspiration.
By aligning your blog content with these trends, you can capture a larger audience and drive significant traffic to your site.
14. Use Video Pins
The digital world is progressively leaning towards video content, and Pinterest is no exception.
Video pins, given their dynamic nature, tend to stand out in a user’s feed.
When I started to incorporate short video previews of my DIY projects, the engagement was substantially higher than the static images.
Not only do they garner attention, but they also provide a brief insight into what the reader can expect, making them more inclined to click through.
15. Showcase Testimonials
In the era of digital technology, the potency of oral recommendations still holds significant sway.
If a reader praises your content, why not flaunt it?
Creating pins that highlight these testimonials can intrigue potential readers.
When I showcased a testimonial from a reader who implemented one of my DIY crafts and loved the outcome, it resonated with other users.
Such pins indirectly vouch for the credibility and quality of your content, making newcomers more inclined to visit your blog.
16. Organize Your Boards
An organized Pinterest profile is not just aesthetically pleasing but also user-friendly.
You provide users with a straightforward method for exploring your content tailored to their interests.
For instance, when I restructured my profile to have separate boards for “Vegan Recipes,” “Sustainable Living,” and “DIY Crafts,”
it became easier for followers to find and engage with the topics they were most passionate about.
17. Collaborate with Other Bloggers
Two heads are often better than one, especially when it comes to expanding reach on platforms like Pinterest.
Teaming up with fellow bloggers, especially those in your niche, can be beneficial.
In the past, I’ve collaborated with bloggers to co-create content, and we pinned each other’s links.
This cross-promotion meant both our audiences were exposed to our content, leading to increased traffic and new followers for both.
18. Promote Pins
Every once in a while, investing in promoted pins can yield high returns.
Organic reach is fantastic, but a little push can skyrocket your visibility.
During the festive season, I once promoted a pin about “DIY Christmas Decorations.” The response was overwhelming, with a 50% surge in my blog traffic.
It’s essential, however, to ensure that promoted content is of high quality and offers value to potential readers.
19. Educate with Infographics
Infographics are a preferred content type on Pinterest.
They condense information into a visually appealing format, which is easy to digest.
When I started turning my “How-to” blog posts into infographics, they consistently became the most saved content from my profile.
Moreover, they offer readers a quick snapshot of what to expect from the blog, making them more likely to click and read further.
20. Keep an Eye on Competition
Observing successful players in your niche can provide valuable insights.
By studying their pins, descriptions, and engagement, you can identify what’s resonating with the audience.
I’ve often tweaked my strategy based on what I observed from top players in my niche.
Not to imitate but to understand the audience’s pulse and cater to it more effectively.
21. Encourage Readers to Follow You on Pinterest
Your blog can serve as a funnel to grow your Pinterest community.
By ending your articles with a call to action that prompts readers to follow you on Pinterest, you increase the chances of retaining that audience.
Not only does this bolster your Pinterest following.
But it also ensures that your readers remain updated with your latest content.
Incorporating these strategies can significantly enhance your Pinterest game, driving more traffic to your blog and fostering a robust online community around your content.
Is Pinterest Still Good for Blogging?
Absolutely! Pinterest remains a potent tool for bloggers across various niches.
Unlike other social media platforms, Pinterest functions more as a search engine, allowing users to discover and save ideas.
This makes it an evergreen source of traffic.
While platforms like Twitter and Instagram focus on what’s current and trending, the content on Pinterest remains relevant for a longer time.
I’ve had pins that consistently drove traffic to my blog months after they were initially posted.
Furthermore, Pinterest’s visual-centric approach makes it perfect for showcasing content in niches like travel, fashion, DIY, and recipes, to name a few.
So, if you’re wondering whether to integrate Pinterest into your blogging strategy in this era, the answer is a resounding yes!
Is There a Downside to Blogging with Pinterest?
Like all platforms, Pinterest does come with its own set of challenges. For one, there’s a learning curve involved.
Understanding the algorithm, crafting perfect pins, and optimizing descriptions demand time and effort.
Sometimes, even with impeccable pins and SEO, the algorithm might not favor your content.
This unpredictability can be discouraging.
Moreover, Pinterest, like other platforms, occasionally undergoes updates that could impact your reach and engagement.
I remember a particular algorithm update that led to a sudden drop in my monthly views.
Also, there’s the challenge of staying updated with trends and continuously producing fresh content to stay relevant.
While the platform offers immense potential, it requires consistent effort and adaptability to navigate its challenges effectively.
How Do Pinterest Bloggers Make Money?
Monetizing Pinterest is a reality for many bloggers, and there are multiple avenues to achieve this.
Affiliate marketing is one of the top methods.
By pinning products with affiliate links, bloggers receive a commission for each sale generated via the provided link.
For instance, I’ve promoted eco-friendly products relevant to my blog’s niche and have seen a decent income through affiliate sales.
Sponsored pins are another way. Brands often collaborate with influential Pinterest users to promote their products or services.
The more niche-specific and engaged your audience is, the more valuable you become to advertisers.
In addition, driving traffic to a monetized blog is a standard approach.
If your blog has ad placements, every visitor from Pinterest contributes to your ad revenue.
Some bloggers also promote their digital products, courses, or e-books on Pinterest.
With the right strategy, Pinterest can become a significant revenue stream for bloggers.
Platforms or Apps That Bloggers Can Use to Blog With Pinterest
Here are some popular platforms and apps that can be immensely beneficial:
- Canva: This graphic design platform allows bloggers to create stunning pins effortlessly. With its plethora of templates, fonts, and images, crafting eye-catching pins becomes a breeze.
- Tailwind: Tailwind is almost synonymous with Pinterest marketing. It’s a scheduling tool that allows you to post pins at optimal times. Additionally, its analytics capabilities help you understand what’s working and what’s not. Tailwind Tribes, another feature, facilitates collaboration among users, amplifying your reach.
- DALLE: While DALLE is primarily known for generating images from textual descriptions, creative bloggers can use it to craft unique visuals for their pins, especially when they don’t have original photographs at hand.
- Pablo by Buffer: An easy-to-use design tool, Pablo lets you create beautiful Pinterest images in just a few minutes. Its user-friendly interface is perfect for those not well-versed in design.
- PicMonkey: Another graphic design favorite, PicMonkey offers numerous templates, effects, and fonts that can be customized to create branded pins that stand out.
- Tasty Pins: If you’re on WordPress, Tasty Pins is a valuable plugin. It allows you to optimize your blog images for Pinterest, add hidden pins, and incorporate keyword-rich descriptions.
- PinGroupie: This platform is fantastic for discovering group boards on Pinterest. Being a part of niche-relevant group boards can significantly boost a blogger’s visibility on Pinterest.
- Crello: Similar to Canva, Crello is a graphic design tool packed with customizable templates and design elements. It can help bloggers craft pins that resonate with their target audience.
Each of these tools offers unique functionalities that, when used strategically, can amplify a blogger’s presence on Pinterest.
Final Thoughts: How to Use Pinterest for Blogging
Harness the power of Pinterest, and watch your blog soar to new heights of visibility and success.
Check out more guides for bloggers below.