50 One-Pager Examples & Templates [Ultimate Guide]

When it comes to sharing information effectively, less is more. That’s where one-pagers shine.

Whether you’re pitching a business idea, summarizing a project, or promoting an event, one-pagers are the perfect tool to distill complex information into a single, impactful page. This guide provides 50 detailed one-pager examples for every scenario imaginable—business, marketing, education, and beyond.

Let’s explore fully fleshed-out examples you can adapt to your needs.

What Is a One-Pager?

A one-pager is a concise document designed to present critical information on a single page.

It serves as a quick reference for audiences who need clear, actionable, and summarized content. Commonly used in business and marketing, a one-pager can convey details about products, services, events, strategies, or proposals in an easily digestible format.

Why Use a One-Pager?

• Efficiency: Cuts through clutter, delivering essential information quickly.
• Clarity: Eliminates unnecessary details, focusing on key points.
• Versatility: Fits various use cases across industries.
• Impact: Captures attention and leaves a lasting impression.

Types of One-Pagers in Business and Marketing

Before we go over the examples, here is a quick rundown of the different types of one-pager examples.

1. Marketing One-Pagers

• Product Sheets
• Service Overviews
• Event Promotions
• Brand Guidelines

2. Business One-Pagers

• Executive Summaries
• Business Proposals
• Investor Pitches
• Meeting Agendas

3. Internal One-Pagers

• Employee Training Guides
• Strategy Overviews
• Performance Reports
• HR Policies

4. Educational One-Pagers

• Workshop Summaries
• Study Guides
• Course Overviews
• Infographics

5. Creative One-Pagers

• Portfolio Highlights
• Concept Presentations
• Campaign Briefs
• Testimonials or Case Studies

50 One-Pager Examples for Every Situation

Check out these 50 one-pager examples categorized by specific use-case and circumstance.

1. Product Overview One-Pager

Purpose: To provide potential customers with a snapshot of a product’s features, benefits, and pricing.

Example Layout:

Header:
Product Name: “SmartScribe AI”

Subheader:
“The Ultimate Writing Assistant Powered by AI”

Sections:

• Overview: SmartScribe AI helps content creators, marketers, and students generate high-quality written content in seconds.
• Key Features:
  • AI-powered writing assistant.
  • Preloaded templates for blog posts, emails, and ad copy.
  • Grammar and style checking tools.
• Pricing: Starts at $19.99/month.
• Testimonial: “SmartScribe transformed my writing process—highly recommend!” – Jane D., Blogger.
• Call to Action: Visit www.smartscribe.com to start your free trial today!

2. Service Breakdown One-Pager

Purpose: To explain the services a business offers and their unique value.

Example Layout:

Header:
Service Name: “GreenTech Consulting”

Subheader:
“Sustainable Solutions for Modern Businesses”

Sections:

• Services Offered:
  • Renewable energy audits.
  • Sustainability strategy development.
  • Green certification assistance.
• Why Choose Us: Over 10 years of experience in helping businesses reduce carbon footprints while increasing efficiency.
• Case Study: Helped ABC Corp save 30% on energy costs through solar panel installation.
• Contact: Schedule a consultation at www.greentech.com.

3. Event Promo One-Pager

Purpose: To promote an event and drive attendance.

Example Layout:

Header:
Event Name: “Tech Innovators Summit 2025”

Subheader:
“Discover the Future of Technology”

Sections:

• Event Details:
  • Date: March 15, 2025
  • Time: 9:00 AM – 5:00 PM
  • Location: Silicon Valley Conference Center
• Agenda Highlights:
  • Keynote speech by Elon Musk.
  • Breakout sessions on AI, blockchain, and green tech.
• Tickets: Early bird pricing ends Feb 1, 2025.
• Registration Link: www.techsummit2025.com

4. Brand Style Guide One-Pager

Purpose: To provide a quick reference for brand design and tone.

Example Layout:

Header:
Brand Name: “Boldly Creative”

Subheader:
“Guidelines for Consistent Branding”

Sections:

• Logo Usage: Use the primary logo on light backgrounds; secondary logo for dark backgrounds.
• Typography:
  • Headings: Montserrat Bold, size 24pt.
  • Body Text: Open Sans, size 12pt.
• Color Palette:
  • Primary: #FF5733 (orange).
  • Secondary: #333333 (dark gray).
• Tone of Voice: Professional yet approachable.

5. Customer Journey Map One-Pager

Purpose: To visualize the steps a customer takes from awareness to purchase.

Example Layout:

Header:
Customer Journey for “EcoWear”

Subheader:
“From Awareness to Advocacy”

Sections:

• Awareness: Instagram ads highlight the benefits of sustainable fashion.
• Consideration: Free virtual fitting sessions and style consultations.
• Purchase: Seamless checkout with eco-friendly packaging.
• Retention: Personalized thank-you emails and exclusive member discounts.
• Advocacy: Encourage customers to share photos on social media using #EcoWearImpact.

6. Social Media Content Plan One-Pager

Purpose: To outline a social media strategy for a specific campaign.

Example Layout:

Header:
Campaign Name: “Spring Sale Social Strategy”

Subheader:
“Maximizing Engagement During Our Seasonal Sale”

Sections:

• Goals: Increase engagement by 30% and boost sales by 15%.
• Platforms:
  • Instagram: 3 posts/week, daily stories.
  • Facebook: 2 posts/week, 1 live Q&A session.
  • TikTok: 2 creative videos per week.
• Content Themes:
  • Behind-the-scenes product previews.
  • Customer testimonials.
  • Flash sale announcements.
• Hashtags: #SpringSavings, #FreshFinds
• Schedule: Campaign runs March 1 – March 31, 2025.

7. Ad Campaign Summary One-Pager

Purpose: To summarize an ad campaign’s objectives, strategy, and projected ROI.

Example Layout:

Header:
Campaign Name: “Back-to-School Blitz”

Subheader:
“Connecting with Parents and Students for Academic Supplies”

Sections:

• Objective: Increase online sales of school supplies by 20%.
• Target Audience: Parents of K-12 students.
• Ad Platforms: Google Ads, Instagram, and Pinterest.
• Key Messaging:
  • “Ready, Set, Learn!”
  • Highlight affordable bundles and fast shipping.
• Budget: $10,000 allocated across all platforms.
• Projected ROI: $30,000 in revenue based on similar past campaigns.

8. Seasonal Marketing Calendar One-Pager

Purpose: To plan and execute seasonal marketing activities.

Example Layout:

Header:
Seasonal Plan: “Q2 Marketing Activities”

Subheader:
“Leveraging Spring and Early Summer Opportunities”

Sections:

• April:
  • Spring clearance sale (Email + Social Media).
  • Earth Day promotion (April 22).
• May:
  • Mother’s Day gift bundles.
  • Memorial Day sale.
• June:
  • Father’s Day promotion.
  • Early bird summer camp registrations.
• Key Metrics to Track: Sales, email open rates, social media engagement.

9. Loyalty Program Overview One-Pager

Purpose: To highlight the benefits and mechanics of a customer loyalty program.

Example Layout:

Header:
Loyalty Program: “Points Plus Rewards”

Subheader:
“Earn More Every Time You Shop!”

Sections:

• How It Works: Earn 1 point for every $1 spent. Redeem points for discounts or freebies.
• Member Benefits:
  • Exclusive early access to sales.
  • Birthday rewards.
  • Free shipping on orders over $50.
• Levels:
  • Bronze: Up to 500 points.
  • Silver: 501–1000 points.
  • Gold: 1001+ points.
• Join Now: Sign up for free at www.pointsplus.com.

10. Email Marketing Strategy One-Pager

Purpose: To outline the structure and goals of an email campaign.

Example Layout:

Header:
Email Campaign: “Holiday Gifting Made Easy”

Subheader:
“Engage, Delight, and Convert This Holiday Season”

Sections:

• Campaign Objectives: Boost holiday sales by 25% through targeted emails.
• Segments:
  • Loyal customers.
  • First-time shoppers.
  • Abandoned cart users.
• Email Types:
  • Welcome series for new subscribers.
  • Weekly gift guide.
  • Countdown to holiday promotions.
• Metrics to Measure: Open rates, click-through rates, conversion rates.

11. Business Proposal One-Pager

Purpose: To offer a high-level solution to a specific business problem.

Example Layout:

Header:
Proposal for: “Eco-friendly Packaging Solutions”

Subheader:
“Helping Businesses Transition to Sustainability”

Sections:

• Problem Statement: Current packaging contributes to waste and increased costs.
• Proposed Solution: Transition to biodegradable packaging at competitive rates.
• Projected Impact: Reduce waste by 40% and save 15% in packaging costs annually.
• Timeline: Pilot program within 3 months, full rollout in 6 months.
• Call to Action: Schedule a consultation to explore options.

12. Investor Pitch One-Pager

Purpose: To attract investor interest with a clear, compelling pitch.

Example Layout:

Header:
Company Name: “GreenMove Electric Bikes”

Subheader:
“Revolutionizing Urban Mobility”

Sections:

• Problem: Urban commutes are inefficient and eco-friendly.
• Solution: High-quality electric bikes designed for city living.
• Market Opportunity: Projected $20 billion e-bike industry by 2030.
• Financial Projections: $2M revenue in Year 1, scaling to $10M by Year 5.
• Ask: Seeking $1M for 15% equity to scale production and marketing.

13. Startup Overview One-Pager

Purpose: To summarize the key aspects of a new business for stakeholders.

Example Layout:

Header:
Startup Name: “MealMate”

Subheader:
“Personalized Meal Plans Delivered to Your Door”

Sections:

• Mission: Make healthy eating accessible for busy professionals.
• How It Works: Customers fill out a dietary preferences survey; meals are delivered weekly.
• Traction: 500+ subscribers in the first 6 months.
• Revenue Model: Subscription-based with tiers ranging from $50–$100/month.
• Future Plans: Expand to include family-sized plans and partnerships with fitness apps.

14. Annual Report Summary One-Pager

Purpose: To condense an organization’s yearly performance into key highlights.

Example Layout:

Header:
Annual Report: “XYZ Corp 2024 Highlights”

Subheader:
“Growth, Innovation, and Impact”

Sections:

• Revenue Growth: Increased by 18% YoY.
• New Markets Entered: 3 international locations launched.
• Employee Growth: Expanded team by 25%.
• Sustainability Milestones: Reduced carbon footprint by 10%.
• Looking Ahead: Focus on AI-driven solutions in 2025.

15. Project Plan One-Pager

Purpose: To outline a project’s objectives, deliverables, and timelines in a concise format.

Example Layout:

Header:
Project Name: “Website Redesign Initiative”

Subheader:
“Enhancing User Experience for Increased Engagement”

Sections:

• Objective: Update website design to improve navigation and increase conversion rates by 20%.
• Key Deliverables:
  • New homepage design.
  • Updated product pages.
  • Optimized mobile experience.
• Timeline:
  • Research: Jan 2025
  • Design Phase: Feb–March 2025
  • Launch: April 2025
• Team:
  • Project Manager: Alex T.
  • Designer: Maria K.
  • Developer: Chris J.
• Budget: $50,000

16. Business Model Canvas One-Pager

Purpose: To provide a snapshot of a business model for stakeholders or planning purposes.

Example Layout:

Header:
Business Model Canvas: “UrbanGreen Grocers”

Subheader:
“Revolutionizing Local Food Delivery”

Sections:

• Customer Segments: Urban professionals, health-conscious individuals.
• Value Proposition: Fresh, locally sourced groceries delivered within 2 hours.
• Channels: Mobile app, website.
• Revenue Streams: Subscription fees, per-delivery charges.
• Key Activities: Vendor partnerships, logistics, marketing.
• Key Resources: Delivery fleet, inventory management software.
• Cost Structure: Salaries, technology development, operational costs.

17. Competitive Analysis One-Pager

Purpose: To compare your business with competitors and identify strengths and opportunities.

Example Layout:

Header:
Competitive Analysis: “SolarSolutions vs. Competitors”

Subheader:
“Standing Out in the Renewable Energy Market”

Sections:

• Key Competitors: GreenTech, EcoPower, SunSmart.
• Strengths:
  • SolarSolutions: Superior efficiency, 24/7 customer support.
  • Competitors: Lower pricing, broader market reach.
• Weaknesses:
  • SolarSolutions: Higher initial cost.
  • Competitors: Slower installation times.
• Opportunities: Increased demand for renewable energy in residential markets.
• Threats: Fluctuating government subsidies.

18. SWOT Analysis One-Pager

Purpose: To outline the strengths, weaknesses, opportunities, and threats for a business or project.

Example Layout:

Header:
SWOT Analysis: “HealthyBites Meal Kits”

Subheader:
“Identifying Growth Opportunities in a Competitive Market”

Sections:

• Strengths:
  • High-quality, organic ingredients.
  • Convenient subscription model.
• Weaknesses:
  • Higher price compared to competitors.
  • Limited delivery areas.
• Opportunities:
  • Growing demand for plant-based options.
  • Expansion into corporate catering.
• Threats:
  • Rising food costs.
  • New competitors entering the market.

19. Cost Analysis One-Pager

Purpose: To break down project or operational costs in an easy-to-read format.

Example Layout:

Header:
Cost Analysis: “Marketing Budget Breakdown 2025”

Subheader:
“Ensuring Every Dollar Delivers ROI”

Sections:

• Total Budget: $100,000
• Breakdown:
  • Digital Advertising: $40,000
  • Content Creation: $25,000
  • Event Sponsorships: $20,000
  • Miscellaneous: $15,000
• ROI Expectations: Generate $300,000 in revenue.
• Summary: Allocations designed to maximize online visibility and lead generation.

20. Partnership Proposal One-Pager

Purpose: To outline the benefits and logistics of a potential business partnership.

Example Layout:

Header:
Proposal: “TechSmart + EduPro Partnership”

Subheader:
“Revolutionizing Online Learning Together”

Sections:

• Objective: Leverage TechSmart’s platform and EduPro’s content to deliver premium online courses.
• Partnership Benefits:
  • Shared revenue streams.
  • Broader audience reach.
  • Enhanced brand credibility.
• Proposed Structure: 60/40 revenue split, joint marketing efforts.
• Next Steps: Arrange a meeting to discuss terms by Feb 15, 2025.

21. Employee Onboarding Guide One-Pager

Purpose: To provide a streamlined guide for new hires.

Example Layout:

Header:
Welcome to [Company Name]

Subheader:
“Your First Steps to Success with Us”

Sections:

• Day 1 Checklist:
  • Attend orientation session.
  • Set up email and software accounts.
• Key Contacts: HR Manager: Jane D. (jane@company.com)
• Company Values: Innovation, integrity, and inclusivity.
• Training Resources: Access our learning portal at www.companylearning.com.

22. Mission & Vision Statements One-Pager

Purpose: To clearly communicate the company’s core values and future aspirations.

Example Layout:

Header:
Mission & Vision: “Bright Future Tech”

Subheader:
“Driving Innovation, Inspiring Change”

Sections:

• Mission Statement: To empower businesses with cutting-edge technology solutions that drive efficiency and sustainability.
• Vision Statement: To become a global leader in tech innovation by 2030.
• Core Values: Customer-centricity, accountability, and continuous improvement.

23. Performance Metrics Overview One-Pager

Purpose: To present key performance indicators (KPIs) clearly and concisely.

Example Layout:

Header:
Performance Metrics: “Q1 Sales Report 2025”

Subheader:
“Tracking Progress Toward Annual Goals”

Sections:

• Revenue Growth: $500K (10% increase YoY).
• New Customers: 200 (target: 250).
• Customer Retention Rate: 85% (goal: 90%).
• Top-Performing Product: Premium subscription plans.

24. Company Policy Update One-Pager

Purpose: To inform employees about recent updates to company policies.

Example Layout:

Header:
Policy Update: “Remote Work Policy 2025”

Subheader:
“New Guidelines for a Flexible Work Environment”

Sections:

• Effective Date: March 1, 2025.
• Key Changes:
  • Employees may work remotely up to three days per week.
  • All remote work must be logged in the company’s time-tracking system.
• Expectations: Maintain communication via Slack during business hours.
• Resources: Access the full policy at www.companyhub.com/policies.

25. Crisis Management Plan One-Pager

Purpose: To provide a quick-reference guide for managing emergencies.

Example Layout:

Header:
Crisis Management Plan: “Data Breach Protocol”

Subheader:
“Protecting Our Data and Our Customers”

Sections:

• Immediate Actions:
  • Notify IT department immediately.
  • Disconnect affected systems.
• Communication:
  • Issue a press statement within 24 hours.
  • Notify customers and stakeholders.
• Follow-Up: Conduct a post-mortem analysis and implement new safeguards.
• Contact Info: IT Lead: John S. (555-123-4567).

26. Leadership Overview One-Pager

Purpose: To introduce the leadership team to employees, stakeholders, or the public.

Example Layout:

Header:
Leadership Team: “Innovators Behind BrightPath”

Subheader:
“Guiding Our Company Toward a Brighter Future”

Sections:

• CEO: Sarah L. – Visionary leader with 15 years of industry experience.
• CFO: Mark P. – Expert in financial planning and resource management.
• COO: Nina M. – Operations specialist ensuring seamless execution.
• Contact: Reach the leadership team at contact@brightpath.com.

27. Department Objectives One-Pager

Purpose: To align department goals with overall company strategy.

Example Layout:

Header:
Department Goals: “Marketing Team – Q1 Objectives”

Subheader:
“Driving Brand Growth Through Strategic Initiatives”

Sections:

• Key Objectives:
  • Increase website traffic by 20%.
  • Launch three new ad campaigns.
  • Secure 10 media partnerships.
• Metrics to Track: Site visits, social media engagement, ROI from ads.
• Timeline: Goals to be reviewed on March 31, 2025.

28. Budget Allocation Plan One-Pager

Purpose: To summarize how funds are distributed for a project or initiative.

Example Layout:

Header:
Budget Allocation: “Product Development Budget 2025”

Subheader:
“Optimizing Resources for Maximum Impact”

Sections:

• Total Budget: $500,000
• Allocation:
  • R&D: $200,000
  • Manufacturing: $150,000
  • Marketing: $100,000
  • Miscellaneous: $50,000
• Key Notes: 40% of the budget will be used in Q1 and Q2.

29. Safety Guidelines One-Pager

Purpose: To outline essential safety protocols for employees or visitors.

Example Layout:

Header:
Safety Protocols: “Warehouse Safety Guidelines”

Subheader:
“Ensuring a Safe Work Environment for Everyone”

Sections:

• Basic Rules:
  • Always wear safety gear (helmets, gloves).
  • Follow designated walkways.
• Emergency Procedures:
  • Fire evacuation routes are marked in red.
  • Report injuries immediately to the safety officer.
• Contact: Safety Officer: Karen L. (555-789-1011).

30. Employee Benefits Summary One-Pager

Purpose: To provide a quick overview of employee benefits.

Example Layout:

Header:
Benefits Overview: “Your Perks at Innovate Inc.”

Subheader:
“Supporting You Inside and Outside the Workplace”

Sections:

• Health Benefits: Comprehensive health, dental, and vision insurance.
• Retirement Plans: 401(k) with company matching.
• Time Off:
  • 20 vacation days per year.
  • 10 sick days per year.
• Additional Perks: Gym memberships, tuition reimbursement, and flexible hours.

31. Course Syllabus One-Pager

Purpose: To summarize course details and structure for students.

Example Layout:

Header:
Course Title: “Introduction to Data Science”

Subheader:
“Spring 2025 – Your Journey into Big Data Begins Here”

Sections:

• Instructor: Dr. John Smith (email: john.smith@university.edu).
• Schedule: Tuesdays and Thursdays, 10:00 AM – 11:30 AM.
• Key Topics:
  • Data visualization.
  • Machine learning basics.
  • Python programming.
• Grading:
  • Assignments: 30%
  • Exams: 40%
  • Final Project: 30%

32. Workshop Summary One-Pager

Purpose: To recap key takeaways from a workshop.

Example Layout:

Header:
Workshop Title: “Digital Marketing Basics”

Subheader:
“Tools and Techniques for Growing Your Online Presence”

Sections:

• Date & Venue: January 15, 2025, at Downtown Conference Center.
• Key Takeaways:
  • Importance of SEO in content strategy.
  • Using social media ads effectively.
• Speaker Highlights:
  • Jane D.: SEO expert with 10+ years of experience.
• Next Steps: Register for the advanced session at www.digimarketing.com.

33. Learning Pathway One-Pager

Purpose: To outline a structured path for learning or development.

Example Layout:

Header:
Learning Path: “Mastering Digital Design”

Subheader:
“Step-by-Step Guide to Becoming a Digital Design Pro”

Sections:

• Step 1: Basics of graphic design (2 weeks).
• Step 2: Advanced tools like Adobe Photoshop (4 weeks).
• Step 3: Portfolio building (3 weeks).
• Resources: Online tutorials, design communities, and practice projects.

34. Exam Preparation Tips One-Pager

Purpose: To help students prepare effectively for exams.

Example Layout:

Header:
Exam Prep: “Ace Your Finals with Confidence”

Subheader:
“Top Strategies for Exam Success”

Sections:

• Study Tips:
  • Review notes daily.
  • Use flashcards for memorization.
• Time Management: Create a study schedule with dedicated blocks.
• Stress Management: Practice mindfulness and take regular breaks.
• Resources: Download past papers at www.examhelp.com.

35. Classroom Rules One-Pager

Purpose: To outline classroom expectations for students and teachers.

Example Layout:

Header:
Classroom Rules: “Learning Together, Growing Together”

Subheader:
“Creating a Respectful and Engaging Learning Environment”

Sections:

• Be Respectful:
  • Listen when others are speaking.
  • Use polite language.
• Be Responsible:
  • Submit assignments on time.
  • Take care of classroom materials.
• Be Safe:
  • Keep hands and objects to yourself.
  • Follow emergency procedures.
• Consequences: Reminder, parent contact, or principal referral.

36. Case Study Analysis One-Pager

Purpose: To present a summarized analysis of a case study.

Example Layout:

Header:
Case Study: “Boosting Sales with AI at ShopSmart”

Subheader:
“How AI-Powered Recommendations Increased Revenue by 30%”

Sections:

• Background: ShopSmart struggled with low customer retention.
• Solution: Implemented an AI recommendation system to personalize shopping experiences.
• Results:
  • 30% increase in sales.
  • 50% rise in customer retention.
• Key Takeaway: Personalization drives customer loyalty and revenue.

37. How-To Guide One-Pager

Purpose: To provide simple, step-by-step instructions.

Example Layout:

Header:
How-To: “Create a Winning LinkedIn Profile”

Subheader:
“Stand Out and Network Like a Pro”

Sections:

• Step 1: Choose a professional profile photo.
• Step 2: Write a compelling headline (e.g., “Data Scientist | AI Enthusiast”).
• Step 3: Highlight achievements in your experience section.
• Step 4: Build connections by engaging with posts.
• Step 5: Share industry-related content regularly.

38. Infographic Summaries One-Pager

Purpose: To visualize data or concepts in an engaging format.

Example Layout:

Header:
Infographic: “The Benefits of Remote Work”

Subheader:
“Visualizing How Remote Work Improves Productivity”

Sections:

• Key Stats:
  • 77% of employees say they’re more productive at home.
  • Companies save $11,000 per employee annually with remote work.
• Visual Elements: Graphs showing time saved on commutes, pie charts on productivity levels.
• Summary: Remote work is a win-win for employees and employers.

39. Lab Experiment Overview One-Pager

Purpose: To summarize the process and results of a lab experiment.

Example Layout:

Header:
Lab Title: “Testing Water pH Levels”

Subheader:
“Understanding the Impact of pH on Plant Growth”

Sections:

• Objective: Test the pH levels of different water sources and their effects on plants.
• Materials: pH strips, water samples, plants, and a journal.
• Procedure:
  • Measure pH levels of three water samples.
  • Water plants daily and record growth over two weeks.
• Results: Neutral pH (7) water yielded the healthiest plants.
• Conclusion: Balanced pH is vital for optimal plant growth.

40. Project-Based Learning Overview One-Pager

Purpose: To outline collaborative learning tasks.

Example Layout:

Header:
Project: “Design a Community Garden”

Subheader:
“Learning Sustainability Through Hands-On Experience”

Sections:

• Objective: Students will design a garden plan that maximizes space and resources.
• Steps:
  • Research community needs.
  • Sketch garden layouts.
  • Present proposals to the class.
• Skills Learned: Collaboration, problem-solving, and environmental science.
• Timeline: 4 weeks.

41. Portfolio Snapshot One-Pager

Purpose: To highlight key projects and accomplishments.

Example Layout:

Header:
Portfolio: “Jane Doe – Graphic Designer”

Subheader:
“Creativity Meets Functionality”

Sections:

• Featured Projects:
  • Logo design for XYZ Corp.
  • Website redesign for GreenTech.
  • Branding package for UrbanWear.
• Skills Highlighted: Adobe Suite, Figma, UX Design.
• Contact: View the full portfolio at www.janedoeportfolio.com.

42. Creative Campaign Brief One-Pager

Purpose: To outline a campaign’s creative direction.

Example Layout:

Header:
Campaign: “Summer Splash Sale”

Subheader:
“Bringing Fun and Savings to Our Customers”

Sections:

• Objective: Increase summer sales by 25%.
• Target Audience: Families planning vacations.
• Creative Concept: Bright visuals of beaches and poolside fun.
• Key Messaging: “Make a Splash with Summer Savings!”
• Channels: Instagram, TikTok, email campaigns.

43. Storyline Overview One-Pager

Purpose: To summarize a storyline for scripts or presentations.

Example Layout:

Header:
Storyline: “Journey to Tomorrow”

Subheader:
“A Sci-Fi Adventure of Hope and Discovery”

Sections:

• Main Characters:
  • Lena, a scientist racing to save Earth.
  • Max, an AI companion with a mysterious origin.
• Plot Summary: Earth faces extinction due to climate collapse. Lena and Max uncover a hidden technology that could reverse the damage, but they face resistance from powerful forces.
• Themes: Environmentalism, courage, and resilience.

44. Testimonial Compilation One-Pager

Purpose: To showcase customer testimonials in a professional layout.

Example Layout:

Header:
Testimonials: “Why Customers Love Us”

Subheader:
“Real Feedback, Real Results”

Sections:

• Testimonial 1: “This product changed my life! Highly recommend.” – Sarah T.
• Testimonial 2: “Exceptional customer service and quality.” – James R.
• Testimonial 3: “Our sales skyrocketed after implementing their solution.” – ACME Corp.

45. Mood Board One-Pager

Purpose: To visually showcase inspiration for branding or design.

Example Layout:

Header:
Mood Board: “Urban Elegance”

Subheader:
“Inspiration for a Modern Branding Campaign”

Sections:

• Color Palette:
  • Black, white, and gold tones.
• Textures: Metallic and marble finishes.
• Imagery: Cityscapes, luxury apartments, minimalist designs.
• Font Styles: Clean, sans-serif typography.

46. Illustration Guide One-Pager

Purpose: To provide simple instructions for creating a specific type of illustration.

Example Layout:

Header:
Guide: “How to Draw a Realistic Eye”

Subheader:
“Step-by-Step Instructions for Artists”

Sections:

• Step 1: Draw an almond-shaped outline.
• Step 2: Sketch the iris and pupil.
• Step 3: Add light reflections for realism.
• Step 4: Shade around the eye and blend for depth.
• Step 5: Draw lashes and finalize details.

47. Photography Cheat Sheet One-Pager

Purpose: To provide quick tips for improving photography.

Example Layout:

Header:
Cheat Sheet: “Portrait Photography Basics”

Subheader:
“Capture Stunning Portraits Every Time”

Sections:

• Lighting Tips: Use natural light or a softbox for even tones.
• Angles: Shoot at eye level for balanced compositions.
• Camera Settings:
  • Aperture: f/2.8 for shallow depth of field.
  • Shutter Speed: 1/125 for crisp images.

48. Style Inspiration Board One-Pager

Purpose: To provide visual ideas for fashion or design.

Example Layout:

Header:
Style Board: “Modern Boho Home”

Subheader:
“Combining Comfort and Sophistication”

Sections:

• Colors: Earth tones like beige, olive, and terracotta.
• Textures: Woven rugs, macramé, wooden furniture.
• Accents: Houseplants, gold finishes, and soft throws.

49. Tagline Variations One-Pager

Purpose: To brainstorm and present tagline options.

Example Layout:

Header:
Taglines: “Rebranding Ideas for Speedy Delivery”

Subheader:
“Fast, Reliable, Everywhere”

Sections:

• Option 1: “Speed Meets Reliability.”
• Option 2: “Delivering More Than Packages.”
• Option 3: “Fast. Flexible. Unstoppable.”

50. Theme Overview One-Pager

Purpose: To outline the theme and messaging for a project or campaign.

Example Layout:

Header:
Theme: “Empowerment Through Technology”

Subheader:
“Celebrating Innovation and Inclusivity”

Sections:

• Key Message: Technology as a tool for personal and societal growth.
• Visual Inspiration: Futuristic design elements, diverse representation.
• Applications: Marketing campaigns, product designs, and events.

Check out this video about one-pager examples and templates:

10 Ready-to-Use Templates for One-Pagers

Here are 10 templates covering the most popular use cases. Each template includes placeholders for you to customize as needed.

1. Product Overview Template

• Header: Product Name
• Subheader: Tagline or Unique Selling Point
• Sections:
  • Features & Benefits
  • Pricing Options
  • Testimonials
  • Contact Information

2. Business Proposal Template

• Header: Proposal for [Client/Project]
• Subheader: A High-Level Overview
• Sections:
  • Problem Statement
  • Proposed Solution
  • Estimated Costs
  • Timeline

3. Investor Pitch Template

• Header: [Company Name] Investor Pitch
• Sections:
  • Mission Statement
  • Market Opportunity
  • Financial Projections
  • Call-to-Action

4. Event Promo Template

• Header: [Event Name]
• Subheader: Date, Time, Location
• Sections:
  • Agenda Highlights
  • Keynote Speakers
  • Registration Link
  • Contact Details

5. Employee Onboarding Template

• Header: Welcome to [Company Name]
• Sections:
  • First Week Checklist
  • Key Contacts
  • Company Mission
  • Resources

6. Case Study Template

• Header: Success Story: [Client Name]
• Sections:
  • Challenge
  • Solution
  • Results
  • Quote/Testimonial

7. Competitive Analysis Template

• Header: Competitor Overview
• Sections:
  • Competitor Name
  • Strengths
  • Weaknesses
  • Opportunities

8. Course Syllabus Template

• Header: [Course Name]
• Subheader: Semester Details
• Sections:
  • Schedule
  • Grading Policy
  • Key Topics
  • Resources

9. Brand Style Guide Template

• Header: Brand Essentials
• Sections:
  • Logo Guidelines
  • Typography
  • Color Palette
  • Do’s and Don’ts

10. Social Media Content Plan Template

• Header: Social Media Strategy
• Sections:
  • Goals
  • Content Types
  • Posting Schedule
  • Metrics to Track

FAQs About One-Pager Examples

A short intro: Below are answers to common questions about one-pagers.

What Should Be Included in a One-Pager?

A one-pager should include critical information relevant to its purpose. For example:

• For marketing: product features, benefits, and pricing.
• For business: objectives, solutions, and key outcomes.

What Are the Benefits of Using One-Pagers?

One-pagers save time, enhance clarity, and offer an engaging way to present key details. They are perfect for busy professionals who need concise and actionable insights.

How Do I Design an Effective One-Pager?

Here is a quick summary of the best tips:

• Use clear, bold headers.
• Prioritize visuals like charts and icons.
• Keep the language simple and actionable.

Can One-Pagers Replace Full Reports?

While they’re great for summaries, one-pagers complement rather than replace detailed reports for more complex subjects.

You’ll want to have the full report ready in case someone wants the deeper dive.

Are There Tools to Create One-Pagers?

Yes! Tools like Canva, Microsoft PowerPoint, and Adobe InDesign are excellent for designing one-pagers.

Other AI tools like ChatGPT, Gemini, and Claude can help with the writing part.

Can One-Pagers Be Digital?

Absolutely. Digital one-pagers can include clickable links and dynamic visuals for an interactive experience.

You can still use all the AI tools we just mentioned above (like Canva, ChatGPT, etc) to help create the digital document.

Final Thoughts

One-pagers are your secret weapon for cutting through the noise and delivering your message with impact.

Whether you’re pitching an idea, summarizing a project, or showcasing creativity, these versatile tools let you communicate with clarity and confidence. With the detailed examples and templates in this guide, you’re fully equipped to create standout one-pagers for any purpose.

So go ahead—start designing, impress your audience, and make your ideas shine. You’ve got this.

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